Common Mistakes to Avoid in Bev Alc Advertising

Dear Client: Last year the Alcohol and Tobacco Tax and Trade Bureau (TTB) issued a notice warning producers against health claims in alcohol advertising after the agency noticed an increasing number of ads suggesting a link between alcohol consumption and health benefits or effects [see WSD 04-13-2022].  In a webinar yesterday, hosted by NABCA, TTB Advertising and Trade Practices Program manager Lisa Gesser outlined current bev alc advertising laws as well as common mistakes industry members make, such as health