Coke Strikes New Partnership with Sazerac on Fresca Mixed & Minute Maid Spiked

Dear Client: Yesterday afternoon Constellation Brands announced plans to "transition Fresca Mixed products" out of its business, per a portfolio update sent to distributors obtained by sister publication Beer Business Daily. But the Fresca Mixed brand will live on, now in partnership with Sazerac.  Today, The Coca-Cola Company's bev alc subsidiary Red Tree Beverages shared that they are teaming up with Sazerac, who will take over Fresca Mixed as well as a soon-to-launch malt version called Fresca Hard.  You may