Cointreau and Controy Come to Terms

Dear Client: You may recall last July Cointreau Corp. filed a trademark lawsuit against Pura Vida Tequila Company and its Controy brand (see WSD 07-16-2012). After a year of back-and-forth, the two companies have come to an agreement based on a final judgement. BACKGROUND: Cointreau's lawsuit claimed Controy's, name, bottle and label were similar enough to Cointreau's that it would cause confusion in the marketplace. In the press Pura Vida's chairman Stewart Skloss dismissed the lawsuit as frivolous because Cointreau