Cocktail & On-Premise Trends to Watch in 2026

Dear Client: As we near the end of 2025, the 2026 trend reports have begun rolling in. Your editor sifted through several such reports released this month, with a focus on consumer and cocktail trends. Below are a few major themes/findings.  HAPPY HOUR REVIVAL. Both Bacardi's annual Cocktail Trends Report and Datassential's 2026 Trends Preview Report pointed to the increasing popularity of happy hour and how that will impact what consumers choose to drink on-premise.  Indeed, according to the Bacardi