Circana: Q1 Off to “Solid Start” After Lapping Tough ’25

Dear Client: Scan data is starting to roll in for the first quarter of the year, and it looks like the industry may be finally seeing the benefit of lapping a tumultuous year like 2025.  For the latest 12 weeks ended March 29– which encapsulates the bulk of the first quarter– total beverage alcohol sales were up 1.2%, while volumes were down 0.3% versus the same period a year ago, according to Circana's latest read covering total US MULO +