Challenges Facing Wineries and Wholesalers

Dear Client:The tenuous relationship between wineries (particularly small and medium wineries) and wholesalers is nothing new. Wineries commonly complain of having a tough time gaining distribution, and then not receiving the attention they feel they deserve once they sign with a wholesaler. Wholesalers, meanwhile, point out they can’t represent everyone and struggle to meet demands both from their large suppliers (Diageo, Constellation, etc) along with the rest of their portfolio. Most wine and spirits wholesalers aren’t protected under franchise laws