Case for Equivalency Resurfaces

Dear Client:Various lobbying groups made their case in Washington this week for mandatory alcohol labeling and other initiatives to combat underage drinking. They include the Center for Science in the Public Interest, Consumer Federation of America, the National Consumers League and Shape Up America. As you know, “equivalency” is a big issue in the alcohol biz that has suppliers pitted against one another. The standard drink campaign, along with nutritional content, is generally supported by larger spirits companies (particularly Diageo)