Casamigos to Expand into Mezcal Category

Diageo is going to keep surfing the wave of Casamigos' popularity with the launch of a Casamigos mezcal product. In an interview with Gotham Magazine, Casamigos co-founder Rande Gerber spilled the beans that they will launch a mezcal this spring. "Our mezcal was brought to us by a family that has made it for five generations," he says. Casamigos PR team is keeping mum on the new product, but we did find a COLA registration for a joven mezcal (meaning