Capitalizing on the Growing Ethnic Trend

Dear Client: It's not enough anymore to market products to the general US consumer. The US is rapidly becoming more ethnically diverse by the minute. In fact, USAToday recently reported that white consumers, which currently make up 64% of the population, could become the minority by 2050. Meanwhile, Hispanic buying power has hit $1.4 trillion dollars and is growing at a rate of 8.2%. African Americans are still the largest racial minority group in America, with a projected buying power