Dear Client: Cans have been gaining popularity across all bev alc segments from hard seltzer in slim cans to canned wine to ready-to-drink cocktails. But how much are cans actually growing? Nielsen answered that question in its latest data set. Cans account for a very small percentage of total dollar sales for wine and spirits. For spirits, the segment's share of total off-premise sales are just 1.2%, but "that has nearly doubled since pre-COVID time periods," notes Nielsen vp bev
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