Campari’s US Whiskey Portfolio “Near Complete” with Latest Acquisitions

Dear Client:   Campari Group was pretty active on the M&A front in 2022, acquiring a minority stake in Howler Head banana-flavored bourbon and Catalyst Spirits as well as a majority stake in Wilderness Trail Distillery.  At the recent WSD Summit, Campari America managing director for the US and Canada Ugo Fiorenzo shared more color on the latest acquisitions.  The aforementioned acquisitions are centered around the bourbon category. "Bourbon is one of the hot categories in the US right now,"