Campari’s Take on Pinnacle, Plus Skyy’s First TV Ad Campaign

Dear Client: Campari America grew sales by +5.4% in the US during its first quarter ending March 31 (Jan-Feb-Mar), driven by Wild Turkey, Skyy, Campari, Carolans and Espolon Tequila. Interestingly, the company does not expect the heavy competitive environment in the US vodka category to cease anytime soon, but they are fighting back in part with Skyy's first-ever television ad campaign this summer. More on that below, but first the brands. HOW THE BRANDS PERFORMED. The Skyy Vodka line grew