Campari to Acquire Courvoisier for $1.2 Billion

Dear Client: Campari Group announced today it has entered into exclusive negotiations with Beam Suntory to acquire Courvoisier for a cool $1.2 billion, with an additional potential $120 million payout based on reaching 2028 net sales targets. This marks the largest deal in Campari's history. The purchase agreement includes an "enviable inventory" of maturing eaux-de-vie, with a value of about $365 million, along with the trademarks and comprehensive production facilities consisting of distillation, warehouses, vineyards, a visitor center, blending facilities,