Campari is Premiumizing its Portfolio “As Much As We Can”

Dear Client:   Last week we reported that Campari Group has nearly completed its US whiskey portfolio thanks to recent acquisitions [see WSD 02-02-2023]. And that's one way they plan to gain traction in the US market. How else are they planning to gain traction in their top market? Campari America managing director for the US and Canada Ugo Fiorenzo shared his insights with us at the recent WSD Summit.  For one, aperitifs play a key role in Campari's growth.