Campari Brings Distribution of Aperol In-house

Dear Client: Campari America has announced that it is taking on the distribution and marketing of its Aperol brand in the US. Although Campari owns the aperitif, Palm Bay International has been distributing it for the past five years. At more than 2.6 million cases, Aperol is the number four aperitif globally, according to Campari. As have many other companies, Campari has deemed the US a crucial market for expanding the brand. They intend to promote it through its signature