Campari Brass Talk Plans to Bring Courvoisier Back to Life

Dear Client: Yesterday Campari Group announced plans to purchase Courvoisier from Beam Suntory for $1.2 billion, with a potential earn-out of $120 million, marking the largest deal in Campari's history [see WSD 12-14-2023].  Current Campari chief Bob Kunze-Concewitz and cfo Paolo Marchesini hosted a call yesterday afternoon to provide more color on the acquisition and plans to grow the brand.  STRATEGIC FIT. Bob characterized the deal as a "unique opportunity to enter the cognac category" at the premium level.  Breaking