Campari Acquires Minority Stake in Howler Head Flavored Bourbon for $15M

Dear Client:   Overnight, Campari Group announced it has signed and closed an agreement with Catalyst Spirits to acquire an initial 15% interest in Howler Head Kentucky Straight Bourbon Whiskey with Natural Banana Flavor for $15 million, with the option to fully acquire the brand in the next few years. Howler Head banana-flavored bourbon launched nationally in the US in 2021, and in its first full year of operations sold more than 50,000 9L cases in the US and Canada. The brand