California Wines Take Dollar Share

Dear Client: We're happy to report that California wines gained almost a full dollar share point in the four weeks to June 14, according to SymphonyIRI food, drug and c-store scan data, but gained only 0.3 volume share points. That's because the average price per volume grew 1.1% for California wines. Those price gains are mainly coming from wines priced $5-$15, otherwise known as the "sweet spot." Dollar sales were up 6.1% and volumes grew 4.9%. Meanwhile, shares of Oregon