CA Wine Biz: Flexibility Key in Recession

Dear Client:True, times have changed, but it’s not all bad news for California wine producers but rather time to make a few adjustments. Wines priced in the $8 to $15 range are in “the sweet spot,” according to a great article in the San Francisco Business Times, while the ultra-luxury category has slowed after posting extraordinary growth just last year. As the popularity of certain price points shift downward, some growers believe they are positioned for “rapid growth” when the