CA Diners Cutting Back on Alcohol

Dear Client:Findings of the Zagat 2010 Los Angeles/Southern California and San Francisco Bay Area restaurants surveys were released this week and support what everyone is already saying about soft on-premise sales. We know that California has been especially hard hit by the recession and diners from both cities agree it’s taken a considerable toll on their dining out habits. One trend we see in both cities is that consumers are cutting back on alcohol to save money instead of viewing