Building Sustainability Into Business Models

Dear Client:    Sustainability has increasingly become a more important driver for purchasing decisions in recent years. In fact, almost half (48%) of US bev alc consumers' purchase decisions are positively influenced by a company's sustainability or environmental initiatives, according to IWSR. At the recent Bar Convent Brooklyn Conference, Park Street University assembled a panel of craft brand leaders to discuss how they incorporate sustainability into their business models.  The panel included Amanda Victoria, ceo and co-founder of Siponey ready-to-drink