Building National Brands Amidst an Evolving Marketing Landscape

Dear Client:   Getting a brand to national recognition and distribution is no easy feat. That task has become progressively more difficult with time as consumers, retailers and wholesalers' attention is spread thinner by the growing range of products on the market. Last week, Provi gathered a panel of experts from brands in major bev alc categories that have achieved that feat to discuss their approaches to the crucial partnerships that help brands break into the right outlets at the