Buffalo Wild Wings Sees Room to Innovate in Cocktails, Low/No Alc

Dear Client:   As a sports bar, the majority of Buffalo Wild Wings' bev alc sales is in beer. Their bev alc business is about 80% beer, 18% spirits and just 2% wine.  So, what does a cocktail menu look like at a beer-dominated chain?  "From the spirit side of the business, we really tried to focus in on classic cocktails for the past couple years," making sure BWW bartenders can make a good Old Fashioned, Moscow Mule, Negroni, etc.,