Brown-Forman Execs Reveal Roadmap for Future Growth

Early this morning, B-F ceo Paul Vargo and cfo Jane Morreau dove into some pertinent alcohol industry topics at the Barclay's Back-to-School Consumer Conference, including private label, its focus categories, and the changing retail environment. CATEGORIES B-F IS BETTING ON. Having cornered the American whiskey category, Tequila, Scotch and Irish whiskey are the big three categories where B-F is placing its bets for the future. "We think the possibilities around, say El Jimador and Slane, and any single-malts, can tap