BROWN-FORMAN DROPS A WHOPPING $875 MILLION

Brown-Forman beat out other large players in the spirits category vying to purchase the Tequila Herradura business, which produces two of Mexico’s leading tequila brands. The $875 million acquisition puts B-F in a position to profit off the tequila craze after already gaining huge success with Jack Daniels whiskey and Southern Comfort. Last year tequila posted the highest growth out of the spirits category jumping 8.6% as compared to the runner up, rum, which rose 6.8%, according to ACNielsen.Formerly owned