Bridging the Gap Between How Brands are Built and What Buyers Value

Dear Client: Last year industry veteran and founder of MHW John Beaudette officially launched BEValuator, an automated platform providing spirits brands a better understanding of the value of their brand/company - something he's wanted to do for a long time.  John tells WSD that BEValuator "grew out of my observations over more than two decades, during which billions of dollars were invested in emerging spirits brands by players outside the large multinational drinks companies," and "many of these founders and