Breakthru CCO on Entering California Market, Plus ’23 Expectations

Dear Client:   Breakthru Beverage Group has been expanding its market presence lately. Earlier this year, the company made a big move into the California market by acquiring Wine Warehouse [see WSD 01-17-2023]. That's on top of acquiring Missouri-based Major Brands and Minnesota-based JJ Taylor in 2022.  With those "three fairly sizable transactions within the last 12 months…we're excited to continue exploring potential new markets," Breakthru chief commercial officer Kevin Roberts told sister publication Beer Business Daily. "And I think