Breaking Down the No/Low Alc Opportunity

Dear Client:  The no and low alc category has picked up steam in recent years as many consumers, particularly younger consumers, gravitate towards a healthier lifestyle. Indeed, the no/low consumer base has increased in the last year (up about 7%) and now represents 40% of the adult population in the US, according to IWSR. That's a pretty big market. IWSR chief strategy officer Brandy Rand presented the latest findings on the no/low category at the WSD Summit earlier this month. NO-ALC OUTPACING