Breaking Down DTC Wine Channel Growth (or Lack Thereof) in ’22

Dear Client:   Last week Sovos ShipCompliant released its annual direct-to-consumer wine shipping report, showing a market correction in 2022, with DTC wine shipments down 10.3% in volume and 1.6% in value [see WSD 01-24-2023].  Today we'll break down the results further by region, winery size and varietal.  BY REGION. In recent years there's been the "continuing trend of the broadening distribution of DTC wine shipments," per report.  Indeed, Napa County wineries' majority hold on the DTC wine channel is