Boxed Wine Wins Fourth of July

Dear Client:Although the Fourth of July is generally considered an occasion for beer, people frequent wine as well. This year boxed wine was popular and so was super-premium table wines (go figure). But overall the Table Wine Category was flat in the two weeks to July 5 relative to last year, according to IRI scan data in food and drug stores. In fact, the Table Wine Category posted lower growth rates during the 2009 4th of July period than the