BOX WINE MANIA

The wine industry’s innovative marketing and packaging techniques have helped boost sales to an impressive yearly rate of 8.4%. In 2004, wine sales were up 4.3% in retail stores, a percentage that more than doubled the 2% sales gained in the beer market. Consumers are now more willing to experiment with wine, a change fueled mainly by new brands with outlandish titles and eye-catching labels. Boxed wines are also a part of this upward trend and are no longer considered