Bourbon Sparks Brown Spirits Resurgence

Brown spirits led by whiskey experienced a resurgence in 2008 in the U.S., says Nielsen, after recent years of white spirits leading sales growth. In fact, U.S. sales growth for whiskey and brown spirits is outperforming the growth rate of the overall spirits category this year.Whiskey growth rates have been rising steadily this year, with whiskey dollar sales increasing nearly $85 million or 4.4% in 2008, up from 2.3% a year ago. By comparison, dollar sales growth for spirits has