Bourbon Program Propels Marriott Bev Alc Revenue up 6.5%

Travel industry channels like hotel and airport bars have historically lacked good selections and imaginative alcohol programs, but in recent years both have begun to rectify this situation. In fact, Marriott Hotels--soon to be the largest chain in the world after the Starwood merger--recently began a bourbon program to capitalize on the evergreen popularity of whiskey. Matthew Carroll, vp of brand management for Marriott Hotels, tells WSD the program launched across more than 250 properties in North America with each