Bourbon and Ultra-Premiums Gain a Share Point

Dear Client: Two things became clear while perusing recent scan data from Nielsen: brown spirits are taking dollar share of the spirits category at an increasingly rapid pace, and so are ultra-premiums. Case in point. Brown spirits - which includes whiskey, cognac and brandy - gained 0.4 dollar share points in the 52 weeks ending Jan 7. Then it took 0.5 share points in the 13-weeks, followed by 0.6 share points in the 4-weeks. The only category within brown spirits