Blueprint: A distributor Getting it Right with Craft

In the big scheme of things, craft spirits is still a relatively new and evolving category and not all distributors have figured out how to handle them yet. Recall, in our coverage from the distribution session at American Distilling Institute's conference this year, John Henry, part owner of El Buho Mezcal and session host, said many distributors "talk a big game about craft, but they don't deliver the assets," [see WSD 04-02-2014].This inspired your editors to begin an ongoing series