Bling Factor “a Thing of the Past”

Dear Client: That's what Diageo cmo Andy Fennell said in a Premiumization Seminar held Friday. [View our earlier coverage in WSD 04-16-10]. He describes the current economic environment as the "Era of Consequences," where consumers are closely watching and justifying their purchases. They still want to enjoy life but are searching for brands that bring value and make them feel comfortable with their purchase. Diageo execs expect this behavior to continue "for some time" even after the recession. But Andy