Bill Legion: Focus on Authenticity and Boomers

Dear Client: Bill Legion, president of Hahn Estates, took the stage during Day Two of the Wine Industry Financial Symposium earlier this week in Napa. Bill is perhaps best known for creating the Rex Goliath brand before it was sold to Constellation Brands a few years back. Hahn Estates is a family owned business and currently going through a generational transformation, said Bill. The winery sells about 400,000 cases a year.Two key takeaways from Bill's speech: consumers want authenticity, not