Big Three Imports Lose Share, CA Gains

Dear Client: French wines are struggling to make a comeback in the US market, with dollar sales down -14.7% and volumes down -8.3% in the 4-weeks to May 16, according to IRI off-premise scan data. When looking at the other two big imports, Italian wines dropped -0.6% in sales and grew 3% in volume. Australian wines saw sales decline -3.7% and volumes drop -0.9%. French wines may be declining at a faster rate than Italian and Australian wines, but the