Big Spirits Suppliers Take a Look into the Future

Dear Client: It's that time of the year, when we look back on the experiences of the year behind us and look ahead with projections for the year to come. Two top spirits suppliers, Diageo and Bacardi, recently released in-depth reports providing insight into macro trends impacting consumer behavior in 2023 and beyond.  THE METHODOLOGY. Bacardi's 2024 Cocktail Trends Report research was conducted in collaboration with strategic consulting firm The Future Laboratory, drawing insights from Bacardi-led consumer and brand ambassador