BF Talks Pricing and Plans to Grow Non-Whiskey Brands

Dear Client: Brown-Forman chief Paul Varga and cfo Don Berg had some interesting things to say today in their conference call for the year ended April 30. Like other companies, they are more optimistic about pricing and trading up for fiscal 2011. They also see opportunities for growth in the US by branching outside of whiskey. Here's a rundown:EXPECT IMPROVED PRICING AFTER A DIFFICULT YEAR. Don Berg, cfo, noted that fiscal 2010 "was a difficult and challenging year for pricing.