BF On Pricing, Honey and SoCo

Dear Client: Yes, Jack Daniel's continues to experience a resurgence on the heels of its Honey launch in the first half, but more on that in a minute. First, how is pricing? The promotional environment in the US "looks better than it did a couple of years ago when we were in the depths of the global recession," said Brown-Forman cfo Don Berg during a conference call with analysts this morning. "We do think we're starting to see a healthier