Bev Alc Sales Surge Over Christmas, But Still Below ’24 Levels

Dear Client: Happy New Year, dear readers! We hope you enjoyed a little R&R over the holidays and are now ready to jump headfirst into 2026 - we certainly are. And while many of us took a break, as we all know, the news never sleeps.  We're back with today's news as well as a few stories you may have missed over the holidays.  NIQ: BEV ALC SALES SURGE OVER CHRISTMAS WEEK, BUT STILL BELOW '24 LEVELS Total alcohol sales