Bev Alc Lost Menu Real Estate in 2021

Dear Client:   Datassential director Colleen McClellan took the stage virtually at the recent VIBE conference, providing an update on how the on-premise is shaping up 18 months into the pandemic and laying out what drink trends consumers are gravitating towards in 2021. SHRINKING MENUS. Colleen kicked it off with a "State of the Menu'' address. She noted there's been a significant reduction in menu real estate for food and beverage, with almost 60% of restaurants reducing their menu size