Bev Alc Growth “Underperforming” On-Premise

Dear Client: Turning to alcohol sales to boost growth has been a common strategy on-premise. In fact, the top on-premise chain sales growth tends to increase as level of alcohol sales increases, according to Technomic. For on-premise chains with alcohol sales at 10-15% of total sales, their total growth was up 0.5%. Chains with alcohol sales at 15-20%, reported growth up 4.3% and those with alcohol sales at more than 20% of total sales were up 3.4%.But, in the last