Better Rhodes CEO Talks Curating the Non-Alc Selection, and What’s Trending

Dear Client: Yesterday we published the first part of our interview with non-alc e-commerce platform Better Rhodes co-founder and ceo Daniel Stiller [see WSD 07-06-2021]. Today we'll pick up where we left off as Daniel discusses top trends on the platform, choosing which brands to feature, and more.  THE CUSTOMER BASE. But first, who's the average Better Rhodes consumer? 70% of the company's customer base is female, particularly millennials, according to Daniel.  "It's really a health and wellness influence on