Bernstein: Why You Shouldn’t Really Worry that Younger Consumers are Drinking Less

Dear Client: There's been a lot of discussion in recent years around consumers drinking less– particularly younger consumers– leading to the better-for-you trend including growth in the no & low alc segment. But just how much of an impact is the moderation trend having on bev alc industry volume growth? A recent note from Bernstein took a closer look at just how much (or little) younger consumers are drinking and what it means for the industry. In short? While younger