Behind the Scenes of Private Labels

Dear Client:Our profile on Frank-lin Distillers is unlike any interview topic we’ve covered so far. Frank-lin is one of the largest private label spirits manufacturers on the West Coast and averaged about four million cases last year. The company is comprised of four divisions: contract bottling for suppliers of national brands; private label bottling for grocery, drug, mass merchant and club customers; a national supplier of premium branded; and a wholesaler in California and Arizona with a large portfolio of