Behind Coca-Cola’s Bev Alc Subsidiary, Red Tree Beverages

Dear Client: Coca-Cola made its foray into the bev alc world about two years ago, striking partnerships with Molson Coors (Topo Chico Hard Seltzer and Spirited, Simply Spiked), Constellation Brands (Fresca Mixed) and Brown-Forman (Jack and Coke).  To do more in the bev alc space, Coca-Cola established Red Tree Beverages late last year "as a firewalled subsidiary of Coke," according to Coca-Cola's head of new revenue streams Dan White.  Red Tree Beverages obtained a federal basic permit for alcohol, "which