Beer’s Loss is Wine and Spirits’ Gain

Dear Client: Beer has commanded the largest share of the alcoholic beverage category for decades. But as consumers demand more variety, wine and spirits have the wind at their back. Interestingly, US beer consumption peaked in 2008, while wine and spirits trends have been consistently growing for more than 20 years, David Decker, president of Consumer Edge Insights, told NABCA attendees last week. As consumption trends evolve, wine has actually been the big winner. In 1985 wine's share of consumption