BEER MAY TRUMP WINE AND SPIRITS IN 2006

According to ACNielsen, consumer tendency towards up-scaling will soon apply more to beer as it already does towards wine and spirits. Beer is predicted to make a comeback this year as the industry focuses on creating more occasions where consumers drink beer. “The ultimate goal: increasing beer’s usage occasions by taking it from the ball game to the nightclub and from the couch to the dinner party. By leveraging the lavish qualities of beer, the category will likely snag some